Brand Guide.
Why.
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To help people know God, grow in relationship with God, and exalt God.
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We want all people to know God, experience freedom, and discover purpose so they can live on mission.
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Heart over Hands. Our desire is for the attitude of our hearts to be more important than the work we do with our hands.
Brand mission.
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2 Corinthians 6:6a MSG: with pure heart, clear head, steady hand…
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We want to do the best we can with everything we do. We do not seek perfection, but instead to have fun and bring a choice offering to the Lord.
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We want to infuse purpose into everything we do. We do not pursue beauty for beauty’s sake but aim to glorify God joyfully.
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We want to leave space for the Lord to work and the Spirit to move. We do not wnt to distract or draw the focus away from the gospel of Christ.
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To realize these values, we ask: Is this necessary? Does this point to Christ? Will this help communicate the Gospel? Does this encourage a next step? Will this spark engagement?
Our Brand MIssion: Spotlight Jesus
Overall, we are stewards, entrusted with creating an atmosphere that encourages anyone from first-time visitors to Vertical partners to open their hearts wide. We want to foster an attitude of joyful surrender that acts as a catalyst for people to know God, experience freedom, and discover purpose so they can live on mission.
Logo.
To access the logo portal please contact arts@verticalchapel.com